While great insight can be gained from financial ratio analysis, fundamental knowledge of accounting and critical thinking is required to properly evaluate the numbers. The math itself tends to be simple, but interpretation can be more difficult. The numbers aren’t automatically meaningful without a valid comparison. Financial data between industries can vary greatly as well; therefore, it is important to consider industry averages in a financial analysis to determine if the company is truly doing well when compared to its competitors within the industry. Upon successful completion of the course material, you will be able to: • Calculate financial ratios. • Evaluate financial statements, including trend analysis in light of industry averages and benchmark standards. • Evaluate industry and competitor financial statements and ratios in light of industry averages and benchmark standards. While great insight can be gained from financial ratio analysis, fundamental knowledge of accounting and critical thinking is required to properly evaluate the numbers. The math itself tends to be simple, but interpretation can be more difficult. The numbers aren’t automatically meaningful without a valid comparison. Financial data between industries can vary greatly as well; therefore, it is important to consider industry averages in a financial analysis to determine if the company is truly doing well when compared to its competitors within the industry. Upon successful completion of the course material, you will be able to: • Calculate financial ratios. • Evaluate financial statements, including trend analysis in light of industry averages and benchmark standards. • Evaluate industry and competitor financial statements and ratios in light of industry averages and benchmark standards.

Probability distribution tools are a powerful weapon when comparing two or more variables to each other. In this assignment, you will learn how to compare two different sampling distributions against each other using standardized normal probability distributions. These tools have many uses, including comparing data between your community and another. Upon successful completion of this assignment, you will be able to: • Assess data for normality and evaluate probabilities. Probability distribution tools are a powerful weapon when comparing two or more variables to each other. In this assignment, you will learn how to compare two different sampling distributions against each other using standardized normal probability distributions. These tools have many uses, including comparing data between your community and another. Upon successful completion of this assignment, you will be able to: • Assess data for normality and evaluate probabilities.

POM Case study Analyze "Case 4: POM Wonderful: Crazy Healthy!" from the textbook. POM Case study Analyze "Case 4: POM Wonderful: Crazy Healthy!" from the textbook.

Introduction to Machine Learning Using an example summarize the basic requirements and process of machine learning. Specifically describe the role of parameter tuning that makes ML different form statistical modeling. The initial post must be between 250-300 words in length and is due by 11:59PM EST in your timezone on Thursday. At least two replies to other students are due by Sunday at 11:59PM EST in your timezone. Responding to at least two other students is a requirement; posts must be submitted on time and each peer reply per question must be between 150-200 words in length. Introduction to Machine Learning Using an example summarize the basic requirements and process of machine learning. Specifically describe the role of parameter tuning that makes ML different form statistical modeling. The initial post must be between 250-300 words in length and is due by 11:59PM EST in your timezone on Thursday. At least two replies to other students are due by Sunday at 11:59PM EST in your timezone. Responding to at least two other students is a requirement; posts must be submitted on time and each peer reply per question must be between 150-200 words in length.

Introduction to ML You are expected to be able to program in R prior to taking this class. Use Titanic dataset and perform EDA on various columns. Without using any modeling algorithms, and only using basic methods such as frequency distribution, describe the most important predictors of survival of Titanic passengers, e.g. were males or females more likely to survive, were young and rich females more likely to survive than old poor males etc? Please submit the assignment in a word or pdf file Introduction to ML You are expected to be able to program in R prior to taking this class. Use Titanic dataset and perform EDA on various columns. Without using any modeling algorithms, and only using basic methods such as frequency distribution, describe the most important predictors of survival of Titanic passengers, e.g. were males or females more likely to survive, were young and rich females more likely to survive than old poor males etc? Please submit the assignment in a word or pdf file

Write at least 500 words on what 'Big' means in Big Data. What exposure have you had to Big Data? Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format. Use the quotes in your paragraphs. Write in essay format not in bulleted, numbered or other list format. Reply to two classmates' posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not 'nice post' or the like). Do not use spinbot or other word replacement software. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about. Please do not submit attachments unless requested. Write at least 500 words on what 'Big' means in Big Data. What exposure have you had to Big Data? Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format. Use the quotes in your paragraphs. Write in essay format not in bulleted, numbered or other list format. Reply to two classmates' posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not 'nice post' or the like). Do not use spinbot or other word replacement software. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about. Please do not submit attachments unless requested.

Write at least 500 words on what you can use text analytics for. Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format. Use the quotes in your paragraphs. Write in essay format not in bulleted, numbered or other list format. Reply to two classmates' posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. These peer responses are not 'attaboys'. Make your initial post by Thursday 11:59 pm EST. Respond to two of your classmates by Sunday 11:59 pm EST. It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not 'nice post' or the like). Do not use spinbot or other word replacement software. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about. Please do not submit attachments unless requested. Write at least 500 words on what you can use text analytics for. Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: "words you copied" (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format. Use the quotes in your paragraphs. Write in essay format not in bulleted, numbered or other list format. Reply to two classmates' posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. These peer responses are not 'attaboys'. Make your initial post by Thursday 11:59 pm EST. Respond to two of your classmates by Sunday 11:59 pm EST. It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not 'nice post' or the like). Do not use spinbot or other word replacement software. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about. Please do not submit attachments unless requested.

Consider your company or one that you know well and evaluate the words of their mission and vision statements. You must include the company’s mission and vision statements in your initial post. Using the information in Table 2.1 from our text, critique the adequacy and merits of the words of their vision statement identifying effective elements and shortcomings. Using the below criteria, evaluate the adequacy and merits of the words of their mission statement. Mission Statement Criteria: 1. Identifies the company’s products and/or services. 2. Specifics the buyer needs that the company seeks to satisfy and the customer groups or markets that it serves, and 3. Gives the company its own identity. 4. What recommended changes (identify at least one change for each statement) would you make for each statement and why? Please note that you are not evaluating what you know of can find out about the company, but simply the words they use for their vision and mission statements. Your Response Postings: Responses to classmates must serve to advance the conversation related to the discussion topic. For your response postings this week, comment about your perception of how the recommended change to either the vision or mission statements of your classmates initial posting brings that statement closer to meeting our course criteria. Explain by incorporating our text material. Consider your company or one that you know well and evaluate the words of their mission and vision statements. You must include the company’s mission and vision statements in your initial post. Using the information in Table 2.1 from our text, critique the adequacy and merits of the words of their vision statement identifying effective elements and shortcomings. Using the below criteria, evaluate the adequacy and merits of the words of their mission statement. Mission Statement Criteria: 1. Identifies the company’s products and/or services. 2. Specifics the buyer needs that the company seeks to satisfy and the customer groups or markets that it serves, and 3. Gives the company its own identity. 4. What recommended changes (identify at least one change for each statement) would you make for each statement and why? Please note that you are not evaluating what you know of can find out about the company, but simply the words they use for their vision and mission statements. Your Response Postings: Responses to classmates must serve to advance the conversation related to the discussion topic. For your response postings this week, comment about your perception of how the recommended change to either the vision or mission statements of your classmates initial posting brings that statement closer to meeting our course criteria. Explain by incorporating our text material.

Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1. Incorporate our course (Thompson text) work for the week and Develop your analysis by responding to the following questions: • Does Apple’s strategy seem to set it apart from rivals? • Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why? • What is there about Apple’s strategy that can lead to sustainable competitive advantage? Submission Details: • Your analysis should be 500 words or less. • Incorporate a minimum of at least one course (Thompson 2020 Text) and one non-course scholarly/peer-reviewed sources in your paper to support your analysis. • All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines. • Due by 11:59 pm EST on Day 7, Sunday. Refer to Assurance of Learning Exercise #1 (Apple) in Chapter One of your Thompson (2020) text. Read “Apple Inc: Exemplifying a Successful Strategy” in Illustration Capsule 1.1. Incorporate our course (Thompson text) work for the week and Develop your analysis by responding to the following questions: • Does Apple’s strategy seem to set it apart from rivals? • Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why? • What is there about Apple’s strategy that can lead to sustainable competitive advantage? Submission Details: • Your analysis should be 500 words or less. • Incorporate a minimum of at least one course (Thompson 2020 Text) and one non-course scholarly/peer-reviewed sources in your paper to support your analysis. • All written assignments must include a coverage page, introductory and concluding paragraphs, reference page, and proper in-text citations using APA guidelines. • Due by 11:59 pm EST on Day 7, Sunday.

During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form: • Provide an overall summary of the company and the product/service offerings. • What is the product or service you will redefine or introduce as new? • Why is it a good time for the company to explore this opportunity now? • What are the short term and long term goals? • Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response). • *What are the risks/benefits of introducing this product/service? During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form: • Provide an overall summary of the company and the product/service offerings. • What is the product or service you will redefine or introduce as new? • Why is it a good time for the company to explore this opportunity now? • What are the short term and long term goals? • Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response). • *What are the risks/benefits of introducing this product/service?